Several years ago, a couple reps, company execs, and sponsored skiers were sitting around a dinner table celebrating the success of a new prototype that would revolutionize the way they made skis. The idea was born out of a frustration with rocker technology, which makes skis playful, but also instable and nervous. Ever the tinkering skier, Arne Backstrom proposed a solution that was simple, yet so profound, it should be written down in the ski book of Zen: Build the ski upside down.
Blizzard-Tecnica unveiled their upcoming 2012/2013 lineup for the first time in California and Nevada before an audience of Tahoe skiers and ski industry leaders at a launch party in Squaw Valley. Like last year’s line of Blizzard skis, next year’s models all embrace Flip Core technology, which was inspired by Backstrom and flips the ski’s wood core upside down so it naturally takes on a rocker shape. Incorporated in the Cochise to the Bodacious to an entire new line of woman’s big mountain skis and beyond — thirteen models in total for 2013 — the genius of Backstrom’s idea is that it can be applied to an entire line of skis, not just one pair. And on Tuesday night, there were many converts in the crowd who now believe in Flip Core.
“If I’m going to sell a product to a friend, I have to believe in it,” said Robb Gaffney, who first skied the Cochise prototype three years ago at Kirkwood, and now skis them nearly every time he goes out. “The first run, I believed it. The second run, I believed it more … He [Backstrom] knew what he was talking about.”
Ski writer Jackson Hogen noted that Blizzard isn’t just on the map, it’s leading the charge with its new technology. “They made it [Blizzard] the most important brand in skiing now, because it’s the reference brand,” Hogan said. “It’s all deserved because it’s product … These things aren’t pixie dust. There’s math involved.” Not just math, there was a curious person who was in tune with his equipment.
“A lot of it came down to this drive to understand how things worked,” said Ralph Backstrom, Arne’s younger brother.
Arne Backstrom was at the top of his skiing career when this idea came forward. And at that dinner table on that fortuitous night, the Blizzard-Tecnica crew was not only celebrating the success of the prototype, but also Backstrom’s skiing career. He had just won the first McConkey Cup and was filming with Matchstick and Warren Miller. It was that night that Stefano Mantegazza, Blizzard-Tecnica product director, proposed that the Bodacious become Backstrom’s signature pro model ski.
“It’s not a tribute,” said Clem Smith, sales rep for Blizzard-Tecnica, about the Bodacious. “This was always his deal. It wasn’t an afterthought.”
Backstrom passed away just as the first line of Flip Core skis went into production. Right before he left for Peru to ski the Cordillera Blanca, Backstrom signed his name five times — a true perfectionist — on a piece of paper that he left with Smith. That signature is now on every pair of Bodacious skis.
“Arne was a man of few words,” Smith said. “But when he spoke, everyone listened.”
New this year from Blizzard is a women’s big mountain line of Flip Core skis, including the aggressive Blizzard Dakota ski, which is the female version of the Cochise. Tecnica is also coming forward with another line of boots inspired by Backstrom’s infamous Frankenboot. The 2012/13 free mountain boots feature interchangeable soles, a walk mode, and can be skied aggressively in bounds or in the backcountry.
“It’s rare to see an athlete have this much inspiration in a global brand,” said Dana Greenwood, sales rep for Blizzard-Tecnica. “It’s got Squaw DNA … [Backstrom] knew it was a good idea, but he never would believe the impact worldwide that he would have.”